The Psychology of Color

Whether we realize it or not, color can greatly affect our psyche. Multiple research studies have found that color can impact mood, productivity, creativity, cooperation, and workplace efficiency for better or for worse. In fact, a recent study performed by The University of Texas found that beige offices induce feelings of sadness and depression. So, if you’re thinking about changing the color of your walls, here is a list of color choices and their associated psychological effects!


Warm Colors

When thinking of warm colors, such as reds and oranges, the word “energy” may come to mind. Recent studies suggest that these active and intense, high-wavelength colors can liven tired rooms and even stimulate appetite. Simply by looking at it, the color red increases respiration, blood flow, heart rate, and brain activity. This makes red especially beneficial for employees who work at night. While reds and oranges can provide energy and alertness, they can also be over-stimulating and evoke feelings of anger and frustration. For this reason, it is best to use them as accents. For example, accents of red can be effectively utilized to call urgent attention to things of great importance.


Cool Colors

Cooler shades of blues and greens are often associated with the sea. With this in mind, it’s no surprise that these colors evoke calm and restful feelings. In fact, research suggests that cool colors work best in public areas such as law offices and counseling services because people tend to feel more calm when surrounded by colors that remind them of the ocean. Likewise, the color green has been found to reduce general feelings of anxiety. In the workplace, low wavelength colors can improve focus, efficiency, and happiness. Greens, blues, and purples grant feelings of trust, openness, relaxation, tranquility, and spaciousness. Cool colors can also be utilized in higher-temperature spaces to provide the illusion that the room is actually cooler.


Earth Tones

The pairing of greens and browns instantly calls nature to mind. These earthy tones can create a fresh, soothing environment and evoke stability. Browns portray warmth, and greens evoke renewal and growth. Together, these colors create a warm and inviting space. Likewise, olive colors promote concentration, making them especially effective in study and/or reading rooms.


Vibrant Colors

Bright and vibrant colors grant excitement, energy, and joy. Moreover, colorful environments packed with stimulating hues can spark creativity. Studies have found that the color yellow is the shade of optimism. This fresh and energetic color can generate innovation, grant welcoming feelings, and help stimulate memories. It is best used in environments where artists, designers, and other creative professionals reside. Yellow, the most noticed of all colors, can also be effectively utilized to indicate safety and warning signs. Too much exposure to this color, however, can over-stimulate and result in eyestrain.


Black, White, and Gray

The pairing of black and white is often a staple of class and sophistication. Alone, white can make a room more spacious and brighter because it reflects light. It is also associated with hygiene and cleanliness, which is why it is so commonly found in hospitals and other areas where sanitation is valued. Black, on the other hand, is most effective as an accent and can add an interesting depth to any space. More recently, gray has increased in popularity for it’s contemporary touch of sophistication, class, and prestige. Serving as a neutral base, gray can also provide balance while flawlessly bringing light and dark colors together.


Uni Pro Painting Can Help

Interested in changing the color of your space? Leave it to Uni Pro Painting! Visit our website or call us today for more information!

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